Most shows sell abroad through word of mouth. Twenty years ago, shows like Star Trek: TNG crossed the pond in bootleg videos and, later, DVDs. Word of mouth was a strong promoter: far more effective than today's carefully stage - managed global releases.
It still is far more effective in promoting a good show than any of the usual marketing techniques. Companies need to leak previews of shows to foreign audiences, just to gauge their reaction. It seems to me that too many times, a show folds mid-season because the company has stopped listening to the grapevine audience and listened only to their own incestuous little focus groups.
But that's just my opinion. Regardless, what do you think of this adaptation of the Wyndham novel?
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branchandroot
(no subject)
Date: 2009-12-29 06:26 pm (UTC)It still is far more effective in promoting a good show than any of the usual marketing techniques. Companies need to leak previews of shows to foreign audiences, just to gauge their reaction. It seems to me that too many times, a show folds mid-season because the company has stopped listening to the grapevine audience and listened only to their own incestuous little focus groups.
But that's just my opinion. Regardless, what do you think of this adaptation of the Wyndham novel?