From An Interview with Kelley Barnes-Herrmann, White Wolf Marketing Director

... We have Hunter: the Vigil coming out in August; the marketing for that product line in the World of Darkness will start kicking off in late March. It’s always a challenge to determine what we can share without giving too much away and this game has a lot of fans from the first incarnation years ago, so speculation is rampant about how we are changing it from what they know. I spend weeks with the production team crafting the information release schedule, working on the demo guides, posters, t-shirts and other goodies. That first day at Gen Con is always a high because our fans come rushing in as soon as the doors open to pick up the new core book. That’s when I know we’ve created a new hit.

Full interview here

Courtesy of oakthorne.